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Detailed Course Information


Summer 2015
Sep 25, 2022
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKT 131 - Principles of Marketing
Course studies full meaning of the marketing concept. Content includes discovering consumer needs and wants; translating needs and wants into products and services; creating demand for these products and services and then expanding this demand; developing and analyzing marketing plans. Recommended: Hands-on experience using word processing, the Internet, and e-mail.
3.000 Credit hours
3.000 Lecture hours

Levels: Credit Only
Schedule Types: In Person, Interactive TV/Dist Learning, Independent Study, Online ANYTIME (Asynchronous)
All Sections for this Course

Business & Career Technologies Division
Marketing Department

Course Attributes:
Not Funded, HS Mandates Other, Allowed ICCB repeats: 0, Vocational

Must be enrolled in one of the following Levels:     
      Credit Only

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