Catalog Entries |
Summer 2015
Apr 18, 2024 |
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 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| MKT 131 - Principles of Marketing |
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Course studies full meaning of the marketing concept. Content includes discovering consumer needs and wants; translating needs and wants into products and services; creating demand for these products and services and then
expanding this demand; developing and analyzing marketing plans. Recommended: Hands-on experience using word processing, the Internet, and e-mail.
3.000 Credit hours 3.000 Lecture hours Levels: Credit Only Schedule Types: In Person, Interactive TV/Dist Learning, Independent Study, Online ANYTIME (Asynchronous) All Sections for this Course Business & Career Technologies Division Marketing Department Course Attributes: Not Funded, HS Mandates Other, Allowed ICCB repeats: 0, Vocational |
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